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K-Musical Culture

03 Audience Behavior and Etiquette

Korea

 

The rules for theater etiquette in Korea are broadly similar to other countries, but audiences are known for strictly enforcing them. Even small movements or noises — adjusting glasses, leaning forward, or the faint rustle of a wrapper — can draw disapproval. Eating and drinking are not permitted inside auditoriums, with the sole exception of bottled water.

 

This “dead-body” stillness is the norm in most venues, especially for large-scale licensed musicals at theaters such as Charlotte Theater or Blue Square. However, exceptions exist. Immersive productions like Natasha, Pierre & The Great Comet of 1812 invite clapping, call-and-response, and even singing along. In smaller theaters, audience participation is also more common, and cheering or shouting may be encouraged.

 

Korean audiences restrain themselves during musicals out of respect for the live nature of performance, understanding that actors can be influenced by noise from the house. Their energy is saved for the end: applause and curtain calls are met with full enthusiasm. In concerts, the same respect applies but in reverse — artists expect and welcome the famous 떼창 (mass sing-along). Touring performers are often astonished. During FUN.’s 2013 Seoul concert, Nate Ruess was visibly overjoyed when the audience sang “We Are Young” word for word. What this contrast reveals is not inconsistency but genre awareness.

Broadway Comparison

 

Broadway audiences follow similar principles but with less rigidity in practice. Talking, whispering, or rustling food wrappers is discouraged, yet tolerance varies from show to show. Unlike in Korea, most theaters sell snacks and drinks, creating mixed signals — eating during the performance is permitted, though many consider it poor form.

 

The general rule is that spectators should not draw attention to themselves. Phones must be completely off, filming is strictly prohibited, and late arrivals disrupt both actors and audience. Applause usually follows musical numbers, though the timing can shift depending on the flow of the score. Mid-act standing ovations remain rare but do occur in iconic moments — for instance, “Rose’s Turn” in Gypsy at the Majestic Theatre often brings the house to its feet, and in Moulin Rouge! at the Al Hirschfeld Theatre, Satine’s line — “I am my own woman” — prompted extended applause, lasting nearly ten seconds and sometimes accompanied by standing ovations.

 

As in Korea, the curtain call is the designated space for release. Standing ovations are common, and certain productions (Six, for example) explicitly encourage audience participation, transforming bows into concert-like finales.

 

In American concerts, etiquette diverges sharply. Cheering, dancing, and singing along are expected parts of the experience. Broadway theaters, by contrast, preserve a stricter line between musicals as performances to observe and concerts as communal celebrations to join. The result is that Broadway audiences are generally more expressive during the show than their Korean counterparts — laughter, mid-song applause, and ovations are freely given — yet still fall short of the full 떼창 that so often astonishes touring artists in Korea.

 

Reflection

 

The differences in etiquette underscore how deeply culture shapes audience behavior. In Korea, musicals are treated almost like ceremonies: silence is a sign of respect, and applause is carefully timed. In the U.S., musicals are viewed as entertainment with rules of courtesy, but audiences allow themselves more freedom to laugh, cheer, or applaud mid-show. Both traditions highlight a shared principle — respect for live performance — but they express it in different ways.

Korea vs Broadway etiquettes

Korea

Etiquette

Only bottled water allowed

Food/Drink

After songs & curtain call

Applause

Curtain call only

Ovations

“Dead body” stillness

Audience Posture

Broadway

Snacks & drinks sold

After songs, mid-song possible

Curtain call, sometimes mid-act

More relaxed, expressive

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