K-Musical Culture
09 Theater Entry and Pre-Show Experience
Korea
In Korea, theater entry is treated as part of the overall experience. Venue gates usually open hours before the performance, giving audiences plenty of time to explore. Visitors can enjoy photo zones, browse merchandise counters, and stop by on-site cafés for drinks or snacks. This early access creates a relaxed pre-show atmosphere that feels almost like a cultural event in itself. The auditorium itself opens about 30 minutes before curtain, when ushers check tickets and guide guests to their seats.
Collecting paper tickets at the lobby for the musical ‘Marie Curie’ in Korea
Queuing for bag check and ticket scan before entering the musical ‘Cabaret’ on Broadway (right).
Broadway
On Broadway, entry is more streamlined. Theater doors typically open about 30 minutes before showtime, and ushers direct audiences straight to their seats. While some larger venues may have small bars or merchandise stands, the focus is primarily on efficiency rather than pre-show leisure. Patrons often arrive closer to curtain time, reflecting New York’s fast-paced rhythm and the compact design of Broadway houses.
