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＃Cha_Me
차미
Official English Title
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SOURCE
original
SETTING
Korea
BOOK
original
A social-media persona comes to life
Korean Premiere
2020
Korean Premiere Theatre
Chungmu Arts Center Theater Black, Seoul
Further Korean run reference:
https://namu.wiki/w/%EC%B0%A8%EB%AF%B8
https://www.themusical.co.kr/Musical/Detail?num=2946
The Musical search cue — “차미”
Summary
An insecure young woman’s polished social-media persona comes to life and takes over her identity, forcing her to confront envy, self-image, and the need for acceptance.
Origin & Development
The musical was developed by PAGE1 and created by writer-lyricist Cho Min-hyun and composer Choi Seul-gi, with direction by Park So-young for early versions and later stagings by Song Hyun-jung and Lee Soo-in. After two tryout runs in 2017 and 2019, it premiered as a full production in 2020 at Chungmu Arts Center in Seoul.
The work was conceived as a contemporary comedic narrative about curated online identity, using split-role casting to contrast real-world Miho and her idealized SNS avatar “ChaMe.” The show combines pop-influenced musical numbers with fast-paced dialogue and has developed a young fanbase through multiple domestic revivals. 2020 premiere, PAGE1, recurred in 2022 and 2025 (three seasons total).
Partial Synopsis
Miho is an insecure part-time worker who feels invisible in real life, but gains validation from the “likes” she receives online as her digitally perfected alter ego, ChaMe. As Miho begins posting photos stolen from others, her idealized online self suddenly appears in the real world, offering to take over her life and deliver all the success she ever wanted. While ChaMe easily wins attention, love, and admiration on Miho’s behalf, Miho becomes increasingly uneasy as she loses control over her own identity. The musical portrays the collapse of boundaries between real self and constructed self, raising questions about authenticity, desire, and the emotional cost of social comparison.
#チャミ
2021
2021-09-09
to
2021-09-21
Country:
Japan
City:
Tokyo
Production Type:
Licensed
Language:
Japanese
Venue:
Jiyu Theatre
A run of 22 performances with Ayame Gouriki and Dream Ami alternating in the dual role of Miho/ChaMe. Directed and adapted by Satoshi Taoshita, the staging kept the Korean original's structure and score while localizing dialogue and humor, and marketing emphasized the relevance of its social-media satire for young Japanese audiences.
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