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Swag Age
스웨그에이지: 외쳐, 조선!
Official English Title
SOURCE
history
SETTING
Korea
BOOK
original
Rebels fight for poetry in Joseon
Korean Premiere
2019
Korean Premiere Theatre
Doosan Arts Center, Seoul
Further Korean run reference:
https://namu.wiki/w/%EC%8A%A4%EC%9B%A8%EA%B7%B8%EC%97%90%EC%9D%B4%EC%A7%80:%20%EC%99%B8%EC%B3%90%2C%20%EC%A1%B0%EC%84%A0!
The Musical search cue — “스웨그에이지: 외쳐, 조선!”
Summary
In a fictional Joseon where poetry is forbidden, young rebels reclaim rhythm, language, and freedom through a vibrant fusion of traditional and modern music.
Origin & Development
Set in a fictional Joseon where poetry is forbidden, the musical fuses traditional Korean performance vocabulary with hip-hop and contemporary musical theatre. It premiered in 2019 after development through new-work support programs.
Full Synopsis
SwagAge: Shout Out, Joseon! is set in a fictional kingdom where sijo poetry has been banned for 15 years. The prohibition was imposed by Hongguk, the powerful Minister of Sijo, who murdered the former king and rules through a young monarch with little authority.
Dan, an orphan rejected by society, openly sings sijo in the marketplace despite the ban. He later discovers that Gukbonggwan, a secret performance club operated by Hongguk’s daughter Jin, is the headquarters of Golbindang, an underground group using poetry and music to speak for the people.
Golbindang’s leader Shipjoo recognizes Dan as the son of Jamo, a commoner who once defeated the aristocratic Hongguk to become Minister of Sijo. Hongguk falsely accused Jamo of treason, arranged his exile, and had him killed. After learning the truth about his father, Dan joins Golbindang.
Hoping to hear the voices of his people, the young king announces the first National Sijo Competition since the ban. Hongguk allows the event only because he intends to expose Dan’s identity and destroy Golbindang. The group reaches the final and performs songs about war, poverty, injustice, and the suffering hidden from the court. Their performance begins to awaken the king, but Hongguk arrests them as rebels and tortures Shipjoo.
Jono, Hongguk’s enforcer, turns against him and helps Golbindang escape. He gives Jin documents proving that Hongguk framed Jamo and arranged the former king’s assassination, then dies protecting the group.
Dan and Golbindang present the evidence before the king. Hongguk is stripped of power, branded, and exiled. When the king offers Dan a reward, Dan asks only that every person in Joseon be allowed to sing sijo freely.
Swag Age
2024
2024-11-04
to
2024-11-04
Country:
United Kingdom
City:
London
Production Type:
Reading / Showcase
Language:
English
Venue:
Lilian Baylis Studio
Presented at the second London edition of the K-Musical Road Show at the Lilian Baylis Studio of Sadler’s Wells, organized with the Ministry of Culture, Sports and Tourism and the Korea Arts Management Service, alongside Kiki’s Borderline Personality Disorder Diary and Fan Letter. The showcase introduced the show’s mix of a Joseon setting, sijo poetry, and contemporary rhythm.
Swag Age
2025
2025-09-08
to
2025-09-08
Country:
United Kingdom
City:
London
Production Type:
Concert
Language:
English
Venue:
Gillian Lynne Theatre
A one-night concert staging, the musical’s West End debut. Composer Lee Jeong-yeon described the show, which combines hip-hop, traditional Korean music, and sijo, as embodying heung, a Korean sense of joy intertwined with resistance. Tickets were sold through the Korean platform NOL Ticket (Interpark) rather than UK outlets.
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